Wednesday 25^th June 2008, NESTA will launch its latest research report ‘Selling Sustainability, Seven lessons from advertising and marketing to sell low carbon living.’

NESTA commissioned BMRB – one of the leading market research agencies in the UK and a key company within the Millward Brown Group (itself one of the world’s leading research companies) – for their insights into what we can learn about behaviour change from commercial and social advertising and marketing. The findings make this report an unusual but important contribution to the debate around how we respond to climate change.

The findings will be presented by members of the research team: Dr Darren Bhattachary, Director, BMRB; Adrian Zambardino, Planning Partner, Ogilvy; and Professor Ken Peattie, Director, BRASS, University of Cardiff.

Please join us to find out more about the findings and to discuss the implications for policy and public campaigns.

Agenda will be as follows;