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Wednesday, June 25, 2008 from 10:30 AM - 12:30 PM (GMT)
Wednesday 25th June 2008, NESTA will launch its latest research report ‘Selling Sustainability, Seven lessons from advertising and marketing to sell low carbon living.’
Climate change is by definition a global problem, but one that requires each nation, each individual to take their share of responsibility – and more importantly, to take action. How we bridge this gap – between recognising our responsibility and taking action – is the subject of the ‘Selling Sustainability’ report.
NESTA commissioned BMRB – one of the leading market research agencies in the UK and a key company within the Millward Brown Group (itself one of the world’s leading research companies) – for their insights into what we can learn about behaviour change from commercial and social advertising and marketing. The findings make this report an unusual but important contribution to the debate around how we respond to climate change.
The findings will be presented by members of the research team: Dr Darren Bhattachary, Director, BMRB; Adrian Zambardino, Planning Partner, Ogilvy; and Professor Ken Peattie, Director, BRASS, University of Cardiff.
Please join us to find out more about the findings and to discuss the implications for policy and public campaigns.
Agenda will be as follows;
10.30am Welcome
10.35-10.50am Presentation of NESTA/BMRB research findings - Dr Darren Bhattachary, Director, BMRB; Adrian Zambardino, Planning Partner, Ogilvy; and Professor Ken Peattie, Director, BRASS, University of Cardiff
10.50-11.00am Initial questions and comments from the audience
11.00-11.10am Respondent remarks - Lorna Evans, Unltd, The Foundation for Social Entrepreneurs
11.10am-12.30pm Discussion - Chair: David Fell, Director, Brook Lyndhurst
12.30-1.30pm Lunch
NESTA is the National Endowment for Science, Technology and the Arts. We are the largest single endowment devoted exclusively to supporting talent, innovation and creativity in the UK. Our mission is to transform the UK’s capacity for innovation. We invest in early stage companies, inform innovation policy and encourage a culture that helps innovation to flourish.
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